Did you know that having a better understanding of someone’s personality can make finding a present for them much easier? Choosing a gift for a family member, friend, or colleague can be a stressful task. With so many choices of different products, it can be difficult to decide which gift will be most enjoyed and appreciated by the other person. Using personality markers to help narrow your search can alleviate some of this stress.
Psychologist Carl Jung developed a theory of personality archetypes in the 1940s that defined 12 major kinds of personalities seen throughout history. Each person fits into one of these archetypes, and tailoring a corporate gift to their personality can be easier than trying to choose one randomly.
For example, if you have a friend who is very creative and imaginative, they may appreciate gifts that involve art or invokes a sense of curiosity compared to something like office supplies. On the other hand, if you have a friend who is very organized and structured, they may appreciate office supplies or things to maximize their efficiency rather than art supplies.
Using personality archetypes is a great way to take away the stress of gift-giving. To learn more about the different archetypes and the best gifts for each personality, take a look at the infographic below: