The hospitality industry is built around the care and well-being of guests. Roy Peires, founder of the IDILIQ Group and the IDILIQ Foundation, has extended that principle beyond the hotels and resorts operated by the organization on the Costa del Sol in Spain. Since establishing the IDILIQ Group in the 1980s, Roy Peires has connected hospitality resources with charitable programmes that support families and community organizations.
This approach treats humanitarian service as a practical use of existing business capabilities. Accommodation, transport, furniture, facilities, and logistical support can all be redirected toward organizations providing essential services. Within the IDILIQ Group, charitable activity is structured around identifiable needs rather than broad statements of intent.
The Operational Logic Behind the Connection
Hospitality organizations manage accommodation, property maintenance, catering, transport, and logistics. Those capabilities can also support charitable organizations when they are applied to clearly defined community needs.
Roy Peires’ approach to hospitality philanthropy reflects that operational connection. The IDILIQ Group has contributed physical infrastructure, vehicles, goods, accommodation, and other practical resources to organizations serving families and individuals across the Costa del Sol and beyond.
Kind Holidays is a central example. Launched by the IDILIQ Group in 2012, the programme provides free accommodation at IDILIQ Hotels & Resorts to families experiencing serious hardship.
The founding partner, Give Us Time, arranges respite breaks for military personnel and their families, including households affected by service-related physical injuries or trauma. By using available hotel accommodation, the programme provides families with time away from demanding circumstances in a setting designed for rest.
Roy Peires and the Expansion of Kind Holidays
From 2016, Kind Holidays expanded its partnerships to include organizations supporting seriously ill and terminally ill children, children’s hospices, bereavement charities, and the Carers Trust. The programme resumed operations in 2022 after the disruption caused by the COVID-19 shutdown.
Since its launch, Kind Holidays has provided free accommodation to more than 2,300 people through more than a dozen charity partners. Each stay uses an existing hospitality resource to provide practical assistance without changing the core function of the accommodation itself.
Roy Peires and the IDILIQ Foundation also developed a replicable operational guide for hospitality businesses interested in creating comparable programmes. The guide provides a framework that other operators can adapt to their own properties and charitable partnerships.
This model allows the value of Kind Holidays to extend beyond the IDILIQ Hotels & Resorts portfolio. It also demonstrates how the hospitality sector can support community organizations through resources already embedded in day-to-day operations.
Infrastructure as a Humanitarian Resource
The connection between hospitality resources and humanitarian service extends beyond accommodation. On the Costa del Sol, the IDILIQ Group has supported organizations through transport, furniture, goods, event participation, and facility-related contributions.
The group donated the reception area of Cudeca’s hospice. Cudeca provides free specialized palliative care to patients in the advanced stages of terminal illness and offers support to their families.
The IDILIQ Group also provided a vehicle for Cudeca’s Home Care team, sponsors the annual Cudeca Walkathon, and donates furniture and goods to the organization’s charity shops. These contributions address specific needs related to patient visits, fundraising, facilities, and the management of donated items.
The IDILIQ Foundation has also supported Afesol by donating furniture and outfitting the organization’s Day Centre in Mijas. Additional assistance has included volunteer participation in a community walk and the donation of computer equipment and classroom materials to Fuensocial, which serves people with disabilities.
These examples show how Roy Peires has connected charitable activity with practical forms of support. Rather than relying on a single type of contribution, the group uses different resources according to the needs of each partner organization.
Building Permanent Humanitarian Infrastructure
The F. Cruz Dias-ADIMI Care Centre represents the largest single undertaking in the IDILIQ Foundation’s charitable history. The humanitarian programmes supported by Roy Peires include funding for the construction of the two-floor, purpose-built facility at a total cost of €1,600,000.
The Centre provides early care services, a day and occupational centre, a residential unit for individuals with severe conditions, physiotherapy and psychotherapy consultation rooms, three dining rooms, and gardens. It currently serves more than 500 people.
The facility operates as the headquarters of ADIMI, the only private nonprofit organization in Mijas dedicated to advancing the rights, inclusion, and quality of life of individuals with cognitive and developmental disabilities. The Centre provides a permanent base from which ADIMI can deliver services to local families.
The Foundation’s involvement has continued after construction. Materials collection campaigns and direct financial support help maintain the Centre’s services and operational capacity.
This continued support is important because the long-term value of community infrastructure depends on more than completing a building. Staff, equipment, supplies, and reliable funding are also necessary for the services inside the facility to continue.
Roy Peires on Long-Term Institutional Commitment
Long-term partnerships form another part of the IDILIQ Group’s charitable activity. For more than two decades, Roy Peires has maintained the group’s support for Christel House, an international charity that develops schools in severely under-resourced communities.
Christel House provides educational opportunities intended to help children build greater economic and social stability. The duration of the partnership reflects a commitment that has continued across different periods and operating environments.
The IDILIQ Group also contributes annually to the Asociación Española Contra el Cáncer breast cancer campaign in Málaga. Through the Christmas Campaign organized by Los Ángeles Malagueños de la Noche, the group funds 500 Christmas Eve meals each year.
Together, these initiatives show how hospitality operations can support charitable service in several forms. Accommodation can provide respite, vehicles can support home care, furniture can equip community facilities, and funding can help maintain education, healthcare, and social-welfare programmes.
Roy Peires’ long-term community partnerships connect those individual contributions through a consistent focus on practical assistance. The resources vary according to the organization, but the underlying approach remains centered on continuity, local relationships, and identifiable needs.
About Roy Peires
The founder of the IDILIQ Group and the IDILIQ Foundation has decades of experience in hospitality development, resort management, and charitable programme leadership. Based on the Costa del Sol in Spain, the work includes hospitality operations, community investment, healthcare support, disability services, education, and family welfare. Readers may visit Roy Peires’ official profile for additional information about this professional and charitable work.
